WHAT IT IS:
Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. WHAT IT DOES:
- Provides up to 70% grey coverage - Enhances hair with 3x more shine*** - NEW fluid formula: faster and easier to mix, apply and rinse**. - Adds reflect and dimension for all hair types and textures - Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. DEVELOPER PRO TIPS:
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
- 6-vol: for soft tone on tone colour deposit. - 9-vol: for standard tone on tone colour and maintenance. - 15-vol: for strong colour deposit and optimal grey blending. For up to 1 level of lift. SERVICE OPPORTUNITIES:
- First reflect and shine for clients new to colour - Refresh hair colour for clients looking for low maintenance colour - Grey coverage up to 70% - Add shine to naturally dull hair *No ammonia, for a pleasant smell **Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84% ***Instrumental test vs. previous formula

PREPARATION
Use exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained. APPLICATION
Wear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl & brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient. EMULSION AND RINSING
After the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. Ask more information about this product

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Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.