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Metal Detox
With its advanced detoxifying technology, Metal Detox neutralizes the metals that lead to breakage. Hair is strengthened, more resistant to breakage.
Absolut Repair Molecular
Repair 2 years of damage, in one use.* *Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
Keratin Alpha Sleek
Transition hair for 2 weeks of smooth, sleek and frizz-free results. *Consumer test after 4 applications on 67 consumers.
Scalp Advanced & Serioxyl
Complete scalp and hair care range targeting scalp concerns and hair density for visibly fuller hair.
Absolut Repair
For instantly repaired & replenished hair. Reconstructs the hair fibre from the inside out.
Vitamino Color
Protects the color from fading, up to 8 weeks, and the fiber from damage for perfect salon colored hair.
Vitamino Color Spectrum
Lock in your day 1 color vibrancy for up to 100 days.* *Instrumental test with full Vitamino Color Spectrum system.
Gloss Absolu
Hydra-glazing solution with Hyaluronic & Glycolic Acids. Delivers 4 days anti-frizz, bouncy, glossy hair without weigh-down.
Elixir Ultime
Sublimating Oil Infused Hair Collection. Precious Camellia, Marula and Argan oils for lustrous shine and alluring fragrance.
Première
Dual Action Reparative Haircare for Damaged Hair. First collection to free damaged hair from calcium buildup and restore strength.
Genesis
Dual Anti Fall Action Hair Care. Formulated with Edelweiss native cells and Ginger Root to strengthen hair and reduce breakage.
Nutritive
Moisturizing Hair Care Collection for Dry Hair. Nutrients-rich care for dry scalp, lengths & ends — irresistibly soft to the touch.
Chronologiste
Anti-aging Hair Care Collection. Complete revitalization of hair and scalp for unrivalled hair restoration and regeneration.
Blond Absolu
Repairing care for Bleached-Damaged Hair. Deep ultra-violet neutralizers hydrate, fortify and illuminate blonde hair from within.
Chroma Absolu
Hair Care for Color-Treated Hair. Strengthens hair, prevents colour fading and delivers anti-frizz results for healthy, shiny hair.
Frequently Asked Questions
Expert answers to common questions about professional hair care.
Scalp care is a major priority for many clients. For hair thinning and hair fall, Kérastase Genesis (and Genesis Homme) or L'Oréal Professionnel Serioxyl are top recommendations. To treat scalp imbalances like dandruff, oiliness, or sensitivity, look to Kérastase Symbiose or Spécifique, L'Oréal Professionnel Scalp Advanced, and Biolage Scalp Sync.
Textured hair requires intense moisture and structural support. Kérastase Curl Manifesto offers a premium, highly hydrating ritual for all curl types. L'Oréal Professionnel Curl Expression provides pro-level hydration and definition, while Matrix A Curl Can Dream (infused with Manuka honey) is a fantastic, accessible option for deep nourishment.
To tame unruly hair and block out humidity, Redken Frizz Dismiss is a staple for smooth, weather-resistant results. Kérastase Discipline provides luxurious smoothing and movement without weighing the hair down, and Matrix Mega Sleek offers an excellent solution for all-day frizz control.
For lightweight, long-lasting volume, recommend Redken Volume Injection for root lift and body. Biolage VolumeBloom gives a natural, bouncy lift inspired by the cotton flower, while Matrix High Amplify delivers structured volume with protein. Pureology Pure Volume is the perfect choice for fine hair that is also colour-treated.
Keep blondes cool and bright with our targeted toning ranges. Kérastase Blond Absolu is the ultimate luxury blonde care system. Redken Color Extend Blondage provides strong toning alongside strengthening benefits, L'Oréal Professionnel Blondifier illuminates and neutralizes, and Matrix So Silver or Brass Off are perfect for neutralizing unwanted yellow or orange tones at home.
For clients wanting a glass-hair effect, Redken Acidic Color Gloss provides salon-grade shine and colour vibrancy at home. Kérastase Elixir Ultime is the iconic luxury choice for brilliant shine and nourishment, and Shu Uemura Essence Absolue offers a premium, lightweight oil for ultimate radiance and moisture.
For clients with extreme damage, we offer several powerful options: Redken Acidic Bonding Concentrate (ABC) for intensive strength repair, L'Oréal Professionnel Absolut Repair Molecular to rebuild molecular structure, Kérastase Première for dual-action decalcifying and repairing, and Matrix Instacure Build-A-Bond for an accessible bonding system.
Pureology is our dedicated colour-care authority featuring zero-sulfate, vegan formulas. Additionally, L'Oréal Professionnel Vitamino Color offers excellent professional maintenance, Redken Color Extend provides targeted solutions (like Blondage for brassiness), and Matrix Color Obsessed is a fantastic accessible option.
Full, updated ingredient lists are available directly on the Product Detail Page (PDP) for every item on the L'Oréal Partner Shop. Simply scroll down to the "Ingredients" drop-down menu on any product page.
For deep-dives into product science, step-by-step application videos, and mixing ratios, visit L'Oréal Access. You can find the link in the "Business Support" or "Education" tabs in the main LPS navigation menu.
Digital toolkits, social media assets, and printable materials are frequently updated to support your retail efforts. Check the "Salon Support" section on LPS or visit the dedicated Brand Hub pages to download the latest campaign assets.
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