WHAT IT IS
DIA Richesse is a gentle tone-on-tone ammonia-free semi-permanent haircolor that blends first greys or adds natural color veil; while providing deep; rich subtle reflects and exceptional softness and shine
WHAT IT DOES
- Gentle tone-on-tone gloss color
- Covers up to 70% greys
- Lifts up to 15 levels
- Protects the fiber
- Deep; rich yet subtle reflective tones
- Exceptional softeness and shine
WHAT ELSE YOU NEED TO KNOW
- Gentle ammonia-free formula
- Smooth and protective technology
- Perfect recruiter to haircolor
Our favorite services with DIA Richesse;
- Cover first greys
- Add a subtle color twist

MIXING
Wearing suitable disposable gloves DIA RICHESSE should be mixed in a 1 to 1.5 ratio; i.e. 50ml (1 tube) DIA RICHESSE + 75ml of DIACTIVATEUR 6 vol. (1.8%); 9 vol. (2.7%) or 15 vol. (4.5%). Mix in a DIA applicator bottle or mixing bowl Mix until a creamy gel texture is obtained Use exclusively with the DIACTIVATEUR 6 vol. (1.8%); 9 vol. (2.7%) or 15 vol. (4.5%)
When using a DIA applicator bottle; open immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing COVERAGE Up to 70% using base shades
APPLICATION; DEVELOPMENT and RINSING
Wearing suitable disposable gloves apply quickly to dry hair
DEVELOPMENT TIME; 20 MINS (or according to service) Emulsify and rinse hair well; after the development time. Rinse well and shampoo using PRO classics color shampoo
TOP TIP; 0-30% white hair use target shade 30% to 70% white hair use 1/2 target and half basic and 15 volume is the rule mentioned in next page
FOR NATURAL HAIR; Development time 20 mins
FOR WHITE HAIR; Development time 20 mins
RETURNING BACK TO NATURAL BASE; Development time 20 mins
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Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.